What is the best way to advertise?
January 17th, 2008 by Alexander KohlAdvertising is really one of the last steps in the whole process of marketing. Before you even start thinking about advertising, it is essential to be clear on who your target market is, what they really want and where you can reach them best.
Then you can think about offers that entice them to try you out. That gives you the chance to start building a trusting relationship with them.
Once you know all these things, the best way to advertise is the most targeted to your target market. So if you are treating seniors, it would be far better appearing in a seniors magazine for your area, rather than the daily newspaper.
One example from earlier in this blog is the business cards the Physiotherapist handed to obstetricians, because her target market is new mothers.
Here are some more massage marketing advertising tips.
Related Topics
- Using market pull, rather than pushing a service
Today I want to tell you a story about my wife. Not because she is my wife, but because she is a Physiotherapist and has always resisted going into business... - Marketing Massage and Other Natural Health Modalities
I want to share the next step in Caroline's story. She is not marketing massage, but her postnatal exercise classes. Still, what she has done applies to all other modalities... - Media Release for Massage Marketing
If you have been following this blog for a while, you know that my wife Caroline is currently promoting her new service: Postnatal Exercise Classes. One of the things she... - How can I build a practice quickly?
The first step - before thinking about advertising or even a website - is to get clarity on what problem you solve and for who. The more clarity you have... - Achieving a More Consistent Workflow
A common problem is smoothing out the peaks and troughs where one week is very busy followed by a very quiet week. What do you suggest for achieving a more...
