Advertising is really one of the last steps in the whole process of marketing. Before you even start thinking about advertising, it is essential to be clear on who your target market is, what they really want and where you can reach them best.

Then you can think about offers that entice them to try you out. That gives you the chance to start building a trusting relationship with them.

Once you know all these things, the best way to advertise is the most targeted to your target market. So if you are treating seniors, it would be far better appearing in a seniors magazine for your area, rather than the daily newspaper.

One example from earlier in this blog is the business cards the Physiotherapist handed to obstetricians, because her target market is new mothers.
Here are some more massage marketing advertising tips.

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This entry was posted on Thursday, January 17th, 2008 at 10:19 am and is filed under Marketing, Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.