Fingertips shared a fantastic idea about value added massage services. She was thinking about how to differentiate herself and came up with the idea of offering to take clients’ blood pressure.

Not only does this give clients something memorable and unusual to talk about to their friends, it also shows the benefits of massage in a very direct way. Clients can compare their blood pressure before and after the treatment.

Other ideas could be

1. A footbath detox while clients wait
2. A footspa or just a footbath
3. A footmassage wobbler (don’t really know what they are called)
4. An automatic massage chair in the waiting room
5. A heatpack for the shoulders or the back before the massage

Or something to stimulate the other senses

1. Music (I guess most of you do that already)
2. Essential Oils in an oil lamp
3. Offering a detox tea
4. Offering energy balls (you know these healthy sweet things)
5. Having changing artist exhibitions in your office

All of this does not cost very much and makes the experience with you special and memorable.

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Tags: benefits of massage, detox tea, energy balls, essential oils, massage chair, massage services, waiting room

This entry was posted on Wednesday, February 6th, 2008 at 8:14 am and is filed under Marketing, Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.