Teaching Natural Health Practitioners in Adelaide
July 12th, 2008 by Alexander KohlToday is the last day of a Small Business and Marketing class I am teaching in Adelaide. Most students are about to graduate from the Adelaide College of Complementary Medicine with a degree in either Naturopathy, Homeopathy, Traditional Chinese Medicine or Massage.
My goal was to bring clarity, certainty and confidence - clarity in what they will do now, certainty in how they can achieve that and confidence that they will achieve it.
Have I achieved that? I guess we’ll find out when they present their business plans. But what has blown me away already are the amazing things they share each morning. We do a quick review of what they learnt the day before. Not the facts but the realisations for their own practice, for their life as natural health practitioners.
The hardest lesson?
Committing to something specific. I kept asking them to commit to a specific course of action, to a specific specialty, to a specific date and a specific amount in the financial calculations. Most of them realised the value of committing to something, thinking it through to the end and seeing whether it makes sense.
That is probably the biggest difference to many natural health practitioners I have been working with who are practicing already (and struggling to attract clients). The willingness to let go of some of the unlimited possibilities and commit to a certain course of action.
The Irresistible Offer
One of the people that has taught me the most about clarity and focus is Mark Joyner. His best book: The Irresistible Offer is available as a free download.
Not only does it help to focus on and commit to one specific target market, it also sharpens your writing skills in formulating exactly what it is that you are offering. And it is not about special offers, even though Mark talks about them as well - as one marketing tool that supplements The Irresistible Offer.
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