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Posts Tagged ‘practitioner’

Marketing needs to be simple

Thursday, November 8th, 2007

After much consideration, I have finally decided to close down the Passionate Forum. It was part of the training where participants could ask questions and I would answer them.

But very few used it.

I still had to go in there every day and check whether any questions were being asked.

Now I closed it, and I feel relieved that I do not have this obligation. You can contact me either on this blog or via email and I will still help. (more…)

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Using market pull, rather than pushing a service

Thursday, October 25th, 2007

Today I want to tell you a story about my wife.

Not because she is my wife, but because she is a Physiotherapist and has always resisted going into business for herself. She preferred being employed (even though here in Australia that works only on a commission basis).

But today’s story is about her decision to run a post natal exercise group.

We talked about all the different ways she could market herself: website, business cards, fliers, a media release, and more. I got really excited because I would have loved to produce all that for her. But she got completely overwhelmed and almost did not want to go ahead with the groups. (more…)

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Marketing - a numbers game

Friday, September 21st, 2007

When clients call, life is great.

You feel like you are the best in your field and are fulfilling an important role in the community.

Then a few days go by with no one calling. After a week you really feel down.

Questions start racing through your mind: “Why is no one calling? Maybe they did not enjoy it after all? But they should know how good it is for them! Maybe I am just not made for this?” Uncertainty sets in and it gets harder to do anything to move forward.

Support from someone else who can keep your motivation up and lead you back to clarity is one way out of it.

Another possibility is to shift your focus from outcomes that are difficult to influence to what you have 100% control over: the number of people you are telling about your services. (more…)

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Marketing for Natural Health Practitioners

Sunday, September 9th, 2007

Communication

Can you remember a time when you talked to someone and they just did not get the point you wanted to make? Can you feel the frustration of not getting your idea across?

What was your reaction? Did you draw back and stop the conversation? Did you feel like a failure? Did your point seem wrong? Did you start explaining it from a different angle?

Or ……. Did you start asking more questions and listening to the other person? Did you make an effort to get their point? Did that change something in the conversation? Did the other person start asking questions, too? Maybe you noticed that your points were actually not that opposite at all, just using different words? (more…)

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Being a Natural Health Practitioner

Thursday, August 23rd, 2007

Are you a natural health practitioners that has spent weeks over many years to receive the best training possible? Are your patients thrilled with your treatment? Do you feel wonderful when you help someone? Yet, your practice is not where you want it to be. You just do not have enough patients to cover your living expenses.Do not worry, there are two pieces of good news:

  1. You are not alone.
  2. You can change it.

(more…)

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