Normally you may feel that your massage therapy business is doing well and has a good number of clients. Even so there are frequent times in our massage therapy business life when client numbers could be better and we get that familiar sense that our wonderfully fulfilling massage therapy business could work a lot better.

You’ve heard me talking about how your thinking can change your massage therapy experience, and business. But how is this done? How can you turn around a massage therapy business from ok to doing well?

For most massage therapists it simply isn’t that easy. The fact of the matter is that we all have times when clients don’t come as we’d like them to and there is room for improvement. When examine our massage therapy businesses, we can really see that our client numbers are not as high and even getting our most regular clients to refer friends can feel like a battle. In this case, what is needed is some techniques to combat this and cut of falling client numbers. And all massage therapy businesses need this; not just the starting up ones.

In this case what we need to do to bring client numbers up for our massage therapy business is to examine where the clients you do have, have come from. Go over your client records again and do a quick search on what sources you have got them from.

Look at your records and you will find that perhaps out of 100 people that 10 have come from the dance club up the road, 15 have come from the office block in the city, and that the rest have come from signs and advertising. What you are trying to do is establish a pattern and find where the flow is coming from.

What will happen then is that you realise that not all client numbers have to drop in your massage business just because of unforeseen circumstances, sometimes the reason client numbers drop is because you have not followed up on marketing for a while, not contacted people in the community who have referred you business or created new, positive contacts who could be possible candidates for giving you business.

In any massage therapy business, writing down a basic graph or report for yourself will help you keep on top of any potential falling client numbers and hopefully put a stop to it before it happens.

Amy Roberts
www.massagetherapysuccess.com

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I recently had the opportunity to review the work of Amy Roberts. She is a successful massage therapist and business coach to massage therapists around the world. I had known about her for a few years but only recently realised that we only live two hours apart.

We have not met yet, but are planning to do that soon.

Amy has generously agreed to let me review her entire suit of books and workbooks. The sheer volume felt a bit overwhelming in the beginning, but once I delved into them and worked my way through, I got really excited. Amy has put together a complete collection of everything you need to know to advertise your massage therapy business.

Marketing Preparation

Rather than just jumping into the advertising, Amy spends time discussing the foundation of a successful massage therapy business. Developing your vision and keeping a positive mindset are just a small part of what Amy offers. She also provides great insight into developing a clearly defined target market.

Advertising Samples

Amy’s ebooks give detailed examples of headlines, direct mail letters and whole ads. She explains why and how to use the different elements to attract clients. You are even free to copy the examples and use them in your own ads.

Do-It-Yourself Work Sheets

There is a multitude of questions and worksheets that help through the steps of developing your own advertising. One of the best is the “Business Checkup”. It helps to get a really clear picture of how you rank in your marketing approach and what to do to improve it.

The whole course is set out in such a way that you do not need any other professionals. I would still maintain the extra Dollars for a professional graphic designer are a worthwhile investment.

However, by working through Amy’s course, you have a precise proposal that cuts the necessity of professional input to a fraction.

To get more detailed information about what her course entails, see www.massagetherapymarketingsuccess.com 

Feedback

If you have worked with Amy’s ebooks (or any other massage marketing coach or books) leave a comment so we can all benefit from it.