Marketing - a numbers game
Friday, September 21st, 2007When clients call, life is great.
You feel like you are the best in your field and are fulfilling an important role in the community.
Then a few days go by with no one calling. After a week you really feel down.
Questions start racing through your mind: “Why is no one calling? Maybe they did not enjoy it after all? But they should know how good it is for them! Maybe I am just not made for this?” Uncertainty sets in and it gets harder to do anything to move forward.
Support from someone else who can keep your motivation up and lead you back to clarity is one way out of it.
Another possibility is to shift your focus from outcomes that are difficult to influence to what you have 100% control over: the number of people you are telling about your services. (more…)



