You may not have given much thought to the colours you’re using in your logo and marketing materials, but did you realise that colour can subtly communicate what you stand for, and the wrong choice can put people off?

A client of mine has made great consistent use of colour throughout her practice. Sonia wanted to use a lotus flower as the inspiration for her logo and web site. For the web site, I picked out a palette of purples and greens from photos, and her graphic designer used the same palette for brochures and business cards. Finally Sonia painted her new clinic in matching shades to create a wonderfully relaxing environment that you remember because it stands out from the crowd.

So, what are the best colours for a natural therapies business? If you’re working with a graphic designer they’ll be able to select a colour scheme to reflect your core philosophy. If you’re making the choice yourself, my recommendations would be to consider:

• Green. Green is a tranquil colour that is often used to represent healing, renewal and growth. According to Siba Graphics, green lowers blood pressure, relaxes the nervous system, and calms and soothes the mind.
• White. White is the colour I would recommend for web page backgrounds, and other text-heavy applications. It’s professional, and when used with black text makes the text easy to read. White symbolises purity, peace, and simplicity.
• Purple. Purple is a spiritual colour that is often associated with meditation and the higher self.
• Blue. Blue is often associated with medicine. Pale blue can be calming, whilst darker blue can suggest wisdom.

Generally speaking, muted tones create a welcoming, calming mood, whilst stronger tones are more playful and energetic.

Although using different shades of a single colour can produce a harmonious peaceful effect, you might want to spice things up with an accent colour. Go ahead and experiment, but don’t go crazy - choosing between 1 and 3 colours will ensure a more professional look.

As Sonia’s story illustrates beautifully, choosing the right colours and using them consistently allows you to create a lasting impression.

Happy Marketing,
Catherine
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Founder, Soothed - web design & online marketing for natural therapists
Editor, natural bloom - sharing the inside story on holistic health

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