Flyers are outdated. They are expensive, inflexible and hard to distribute. Most of them are thrown away without being read properly. But they still seem to be the most used promotional tool in massage marketing.

If you have the budget to produce professional flyers, go for a website instead. It gives the flexibility to update details, and it has the possibility to draw the right clients to you through search engines (if done properly, but I have to leave that for another time).

But there are some times when flyers are useful. You might have read yesterday that we did in fact produce some flyers. Why? Because Caroline needed to give something to a mothers’ group she meets tomorrow and her business cards are not ready. (more…)

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After my last post, I received a few questions regarding the business cards:

1. Why did you use the picture?
2. Was there an offer on the back?
3. Did you really produce no other marketing materials?

Massage Business Cards with Photos

Using a picture on business cards (especially massage business cards) is a great way to make people remember you. When I proposed the picture to Caroline, her reply was: “Car sales people and Real Estate people use them. I think that is too tacky”. (more…)