I am very excited to welcome three fantastic contributing authors: Catherine Doyle (www.naturalbloom.com), Julie Onofrio (www.thebodyworker.com) and Amy Roberts (www.massagetherapymarketingsuccess.com).

All three have years of experience not only as people supporting massage and other natural health practitioners, but also practicing themselves.

Amy has had many successes in advertising and will share her wealth of advertising tips and tricks. Julie has her strongest passion in the collaboration between natural health practitioners and will share a lot about supervision and networking and Catherine is a webmaster who supports clients to set up successful websites.

For detailed profiles, please go to Amy Roberts, Catherine Doyle and Julie Onofrio.

Catherine’s first post will be published this Monday, Julie will follow up on Wednesdays and Amy on Fridays.

For me it is fantastic to see the collaboration between the four of us and I look forward to seeing what grows out of it. Looking forward to your questions and thoughts.

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I recently had the opportunity to review the work of Amy Roberts. She is a successful massage therapist and business coach to massage therapists around the world. I had known about her for a few years but only recently realised that we only live two hours apart.

We have not met yet, but are planning to do that soon.

Amy has generously agreed to let me review her entire suit of books and workbooks. The sheer volume felt a bit overwhelming in the beginning, but once I delved into them and worked my way through, I got really excited. Amy has put together a complete collection of everything you need to know to advertise your massage therapy business.

Marketing Preparation

Rather than just jumping into the advertising, Amy spends time discussing the foundation of a successful massage therapy business. Developing your vision and keeping a positive mindset are just a small part of what Amy offers. She also provides great insight into developing a clearly defined target market.

Advertising Samples

Amy’s ebooks give detailed examples of headlines, direct mail letters and whole ads. She explains why and how to use the different elements to attract clients. You are even free to copy the examples and use them in your own ads.

Do-It-Yourself Work Sheets

There is a multitude of questions and worksheets that help through the steps of developing your own advertising. One of the best is the “Business Checkup”. It helps to get a really clear picture of how you rank in your marketing approach and what to do to improve it.

The whole course is set out in such a way that you do not need any other professionals. I would still maintain the extra Dollars for a professional graphic designer are a worthwhile investment.

However, by working through Amy’s course, you have a precise proposal that cuts the necessity of professional input to a fraction.

To get more detailed information about what her course entails, see www.massagetherapymarketingsuccess.com 

Feedback

If you have worked with Amy’s ebooks (or any other massage marketing coach or books) leave a comment so we can all benefit from it.