Yesterday’s post made me think a bit further.

Any business does better when it sells more than one product. So what are some other massage products that you could add to your services?

Here are some possibilities:

1. Sell CD’s of the music you are playing
2. Sell Yoga or other fitness DVD’s
3. Sell the massage oil blends you are using
4. Sell a nutritional drink (you could serve it to them as a welcome gift)
5. Package deals with other local suppliers that you are affiliated with
6. And of course massage gift vouchers

Listen to Your Clients

When you listen to your clients, you will get inspiration as to what they want. React to that. Service and satisfy them.

Whatever you do, remember that massage (or your modality) is your main service. Do not dilute that by peddling other stuff. Instead offer it as an added service.

Joining a networking marketing company can be useful, as they often provide services beyond just providing the products (e.g. the invoicing, the shipping, holding stock, etc.) . However the training they provide is on selling as much of their products as possible, often to the detriment of the seller’s relationships.

So keep your focus on your main service and use the other massage products to satisfy your clients wishes (and to gain additional income).

If you have not yet received my free report: The 7 Biggest Business Mistakes Health Practitioners Make, just enter your name and email and I'll send it to you. Name: E-Mail: I respect your privacy and will never sell, share or pass on your details.

Related Topics

• Marketing for Natural Health Practitioners
  Communication Can you remember a time when you talked to someone and they just did not get the point you wanted to make? Can you feel the frustration of not...
  
  
• Update on the Valentine’s Day Voucher
  Even though it is Sunday, and I am really online to search for a toy kitchen for my daughter, I just stumbled across a great post by James Thomas and...
  
  
• Massage Marketing for Repeat Clients
  My main problem seems to be keeping the majority of clients coming for more than 2 or 3 visits. Is there a certain phrase or seed that can be planted...
  
  
• My First Massage Staff Member
  I’m about to take on my first staff member - how can I best ensure their loyalty to me, as well as maximize client loyalty to my business, rather than...
  
  
• Massage Marketing Tip: Valentine’s Day
  It is only two weeks to Valentine's Day! Valentine is the day of nurturing your loved ones. For you it is a chance to get new clients if you are...
  
  

Tags: value added services

This entry was posted on Thursday, February 7th, 2008 at 7:18 am and is filed under Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.