Yesterday’s post made me think a bit further.

Any business does better when it sells more than one product. So what are some other massage products that you could add to your services?

Here are some possibilities:

1. Sell CD’s of the music you are playing
2. Sell Yoga or other fitness DVD’s
3. Sell the massage oil blends you are using
4. Sell a nutritional drink (you could serve it to them as a welcome gift)
5. Package deals with other local suppliers that you are affiliated with
6. And of course massage gift vouchers

Listen to Your Clients

When you listen to your clients, you will get inspiration as to what they want. React to that. Service and satisfy them.

Whatever you do, remember that massage (or your modality) is your main service. Do not dilute that by peddling other stuff. Instead offer it as an added service.

Joining a networking marketing company can be useful, as they often provide services beyond just providing the products (e.g. the invoicing, the shipping, holding stock, etc.) . However the training they provide is on selling as much of their products as possible, often to the detriment of the seller’s relationships.

So keep your focus on your main service and use the other massage products to satisfy your clients wishes (and to gain additional income).

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Tags: value added services

This entry was posted on Thursday, February 7th, 2008 at 7:18 am and is filed under Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.