Just a quick post for those who are interested in using the Internet to reach new clients. Massage therapy marketing on the Internet can be highly profitable, but most websites never see any visitors apart from friends that you sent there yourself.

There are two general ways to go about creating websites that really work for you.

I introduced one of them in my post about Marketing Massage and Other Natural Health Modalities. You put up a website (instead of a flyer) and send people to it through business cards.

It is ideal if you use a network of affiliated businesses that serve your target market. That way you get a lot more out and you already come “recommended”.

Using the Internet for Massage Therapy Marketing

That is a successful way. But to fully use the Internet, you want to tap into the thousands of people that are searching for what you have to offer. (Just as an example “massage sydney” gets searched 44 times a day).

I wanted to recommend a solution that I use for some websites. But on second thoughts, it might serve you better to think about a good strategy of how to find your target market in the real world and send them to your website.

Find a local web designer who can set up and manage the website for you. That way you can concentrate on what you are best at, being a natural health practitioner.

Alexander

PS: If you enjoy writing and have a little technical understanding (really - just a little is required), ask me for the details of the website system and I will tell you.

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Tags: website

This entry was posted on Saturday, December 22nd, 2007 at 12:39 pm and is filed under Marketing, Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.