I received an email last week from Angela one of my students. She has only been in business for 4 months, but is really taking a great professional approach. She allowed me to share what she does with you. Here is her email:

“I’ve purchased your training manual this week and am really looking forward to getting into it. As a massage therapist you’ve given me a more balanced outlook on my business so I’m ready to make some changes.

I send out an email and paper newsletter on a monthly basis to my clients and I was hoping that if you had some time you could have a look at it and possibly offer a few suggestions. If it’s not part of your service though then that’s OK.”

View the Smooth Massage massage newsletter sample.

It is fantastic how Angela uses informative and educational materials (that she does not all have to write herself). That gives the value to readers that should not be lost with any of these thoughts.

Focus on Results

My suggestions? That really depends on what you want your newsletter to do and what it is currently doing. Do you want to attract more clients? Do you want your existing clients to come back more often? Or is it more a thank-you for the clients that are coming to you anyway.

As with any marketing tool, you need to look at what you want from it and what it is delivering currently. Then it can be improved. What feedback are you getting from your clients? Are they commenting on it, on specific articles? Or don’t you ever hear anything about it?

Hooking the Readers’ Eyes

It is really well designed, stylish and simple. It might be worth adding a few more paragraph breaks and subheadings. Most people do not read from start to finish, but skip until something catches their interest. The more things you have in there to catch someone’s interest, the better.

Maybe you could subtly work in articles about the benefits of massage.

Build a Relationship

Or add something about you personally. People buy from people they like, trust and understand. You could build that relationship by sharing more about yourself. The things that are important to you, what is happening in your life, what is happening for clients (like testimonial stories).

Call to Action

Another possibility would be to add some special promotions. This does not have to be discounting. Instead you could package your massage with different things, possibly from other related businesses.

Or you could recommend other businesses and ask them to do the same for your, possibly pass on your newsletter.

It is absolutely fantastic that you are producing your newsletter and I am sure it will pay back for the time and money you put into it.

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Tags: marketing tool, massage newsletter

This entry was posted on Friday, April 11th, 2008 at 8:25 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.