Flyers are outdated. They are expensive, inflexible and hard to distribute. Most of them are thrown away without being read properly. But they still seem to be the most used promotional tool in massage marketing.

If you have the budget to produce professional flyers, go for a website instead. It gives the flexibility to update details, and it has the possibility to draw the right clients to you through search engines (if done properly, but I have to leave that for another time).

But there are some times when flyers are useful. You might have read yesterday that we did in fact produce some flyers. Why? Because Caroline needed to give something to a mothers’ group she meets tomorrow and her business cards are not ready.

Here is what it looks like:

We stuck with the same look as the website and the business cards.

The biggest heading that stands out clearly identifies our target audience (mothers who have just given birth and want to exercise) .

The text on top lists all the benefits of joining the exercise classes (Why). The text on the bottom gives all details of Where and When it is, Who Caroline is, What to expect and How to take the next step.

So it answers all important questions potential clients might have.

We printed the flyer just black and white. I think that looks more professional on normal copy paper than color. We printed two on an A4 paper. Nothing fancily folded, just quick and simple, but looking professional.

But as I said: only because the business cards are not ready yet.

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Tags: business cards, website

This entry was posted on Friday, December 21st, 2007 at 4:12 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.