Today’s massage marketing tip is on media releases.

All newspapers want good and newsworthy information. In Australia we have a range of free local newspapers that are especially interested in news from local businesses, no doubt with a view to getting advertising clients.

When you write a media release:

1. Make sure it is newsworthy
   Starting out, offering a new service, changing locations, a special event are good opportunities for a media release.
2. Include a great headline
   It is the headlines that grab readers. The paper might change it, but it is good to give them a great start.
3. Answer the 6 questions
   What, why, who, how, when, where? The more complete your information, the better the journalist can make something of it.
4. Give the readers useful information beyond just what you are offering
   Remember that you are not selling yourself in an editorial. But readers will remember if they read something interesting that sheds new light on something.
5. Let others speak
   If you have client’s testimonials, they are an excellent way to boost your credibility, even in a media release.
6. Include a high quality picture
   Pictures jump out at readers, so your article is more likely to be read.
7. Email the editor directly and follow up with a phone call
   You’ll find the contact details for the editor in the paper.

Sometimes papers like to give away things to their readers. You might be able to offer them a free treatment to give away.

What are your experiences with media releases? Did they work? Did it bring you a good influx of clients? Do you have any other suggestions?

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Tags: media release

This entry was posted on Thursday, January 10th, 2008 at 1:25 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.