Massage Marketing Question: One week left
February 21st, 2008 by Alexander KohlOne more week to get in your best massage marketing (or spa marketing) question.
We had so many excellent questions. It is going to be hard to find the best. Here is what we had so far:
- What is the biggest difference between spa marketing and massage marketing? by Lorraine Bloom
- We plan to move out of the city into a rural area in the next 6 months, is it worth trying to build up my practice before that, and learn some skills (not to mention, building my confidence) that will make it easier for me to build my practice again once we move? by Catherine
- Practice management software? Any ideas on what to choose? by Jodie
- What is the best way of attracting new business (apart from word of mouth)? How do I go about promoting myself? by Gizelle
- Do you think it’s worth running a natural health ‘open evening’ to discuss health issues and as an aside promote my practice? by Hannah Hempenstall
- How do I develop a relationship with health care practitioners who may not be familiar with the modality I practice? by Jocelyne Chevrier
- A common problem is smoothing out the peaks and troughs where one week is very busy followed by a very quiet week. What do you suggest for achieving or a more consistent workflow? by Krishna
- How can you build credibility in a massage practice? by Peppy Burmer
- How can I build a practice quickly? by Eva
- What should I focus on? by Roland Myers
- I’m no good at selling myself. by Katherine
- How can I discipline myself to contain my treatment times and not overrun allocated session time? by Peter
- I’m about to take on my first staff member - how can I best ensure their loyalty to me, as well as maximise client loyalty to my business, rather than the new therapist (and any other therapists that follow!)? by Paula
- New practice - unsure of repeat biz as yet. by Rodney
- What am I responsible for? by Amanda
- What is the best way to advertise? Reuben Gill
- How can I make money without reaching burn out? by Michelle
- Working from home - a lonely existence? by Tara Jonson
If you’ve got anything to add, ask away in the comments (or send me an email). I will answer your question and you have the chance to win a Passionate Training.
Tags: client loyalty, health care practitioners, massage marketing, massage practice, natural health, Practice Management Software, word of mouth
February 21st, 2008 at 11:38 am
Hi Alexander,
How can a therapist overcome the resistance to wanting to promote themselves and the mindset that suggests that actively promoting themselves is somehow a bad thing??
Cheers
Krishna
http://www.marketyourmassage.com
February 21st, 2008 at 10:00 pm
I can attract a steady stream of new clients to my practice and many say that what i am doing is excellent.
My main problem seems to be keeping the majority of them coming for more than 2 or 3 visits.
Is there a certain phrase or seed that can be planted in their minds from the initial contact that will have them returning for week after week month after month?
February 22nd, 2008 at 6:01 pm
Thanks Krishna, I shared some thoughts about your question here.
Congratulations Billy for attracting the clients. Maybe you would like to share with the other visitors what your main way of achieving that is?
February 25th, 2008 at 9:43 pm
hi
The tried and tested ways I suppose.
I’ve used yellow pages and flyers .
Flyers cost $500 and $200 to deliver with limited success.
But I spent big on fridge magnets and got 10,000 for $1100. (11c each)
I put them on a filing cabinet next to my chairs and advise clients to take 5 - 1 for them, relative and friend and 2 for their neighbours.
I also leave some at the local Post office every time I pay a bill and the local garage when I fill up and Drs surgeries.
They cost about $320 pa 85c a day over the 3 years they will last and have already made money in the 6 months that I’ve had them.
I would suggest all therapist get some as they are advertising 24/7.
If you thought outside the box you could put a discount on the fridge magnet or a certain serial number that made people impulsively call you.
I didn’t this time just a little pic and words describing what I do and that all health funds are covered.
cheers
Billy
February 26th, 2008 at 8:53 am
Thanks Billy,
I love it how you give away 5 fridge magnets to all your clients. That way you actively ask them to refer you without actually saying it.
I did not quite get what costs $320 per year?
Alexander