I sometimes feel it’s a little “cheezy”, but it works great. Two reasons it seems to work.

First, clients pay up front, so I have the money. They now feel obligated to use what they paid for, else they might loose their cash. Hence, they come in regularly.

Second, because it’s a discount plan, they are saving money. People love to walk away thinking:
“I just saved a butt-load of money on something I would have bought anyways. Now I’m one up on the ‘Man’.”

Weird as it sounds, it works.

check out my sample discount plans for your own ideas:
http://www.a-body-for-living.com/massage-plan.html