How to Charge Your Dream Rates
January 17th, 2008 by Alexander KohlI have just read an excellent article on How to Charge Your Dream Rates (and get away with it).
It is written for freelancers, but it applies to massage and other natural health therapists as well. Take note of the caveat at the beginning : “If you’re struggling to make ends meet, I’d suggest building a stable financial base before attempting to charge your dream rates.”
Three steps are outlined:
- Convincing the client that you are worth it.
- Finding out whether the client can afford it.
- Making sure the client does not think you are bluffing.
Whereas freelancing has that element of negotiating rates with each client and you might be more set in your rates, something important can be learned: You have to be certain that you are worth it to be able to communicate your rates convincingly - no matter what they are.
There is also an important tip with regards to step 2: If your clients cannot afford your rates, you might need to think about a better marketing approach that attracts the right clients.
Go to FreelanceSwitch.com for the whole article. It is well worth reading.
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