What exactly do you mean by credibility? Is it in relation to people believing that you can help them?

If you are just starting out the only way to get that fast is to give people a taste of what you do: giving something away for free. Depending on your modality that could be a check-up or a short demonstration of your modality. When you do that, it is best to put a $ value on it to show what you are worth. And then you can use that meeting to start building a relationship.

Give to Get

You have heard it many times: clients are built on relationships of trust. That
is the way to new clients as well. This is so important, because treatments
are services that differ from products in that potential clients cannot touch
them or look at them before buying.

The best way to earn their trust is to give them a taste of what they can gain
from a treatment. This means you need to give something without the
security that you will get anything back.

I have heard many practitioners saying that they are not willing to give
something away, that they have spent too much money for their education
and now is the time to earn it back.

The fact is, if you are not having enough paying clients to fill your day, you
are wasting your valuable time. Each hour that you are not producing
income, you are losing money. Let’s assume that you charge $50 per hour. If
you have 10 empty spots a week that is $500, which is around $25,000 a
year. Talk about giving something away!

So now you need to be focussed on filling these spots. Using any spare nonproductive
time is the cheapest thing you can give away, because it only
costs your time, not time and money.

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This entry was posted on Friday, January 25th, 2008 at 2:06 pm and is filed under Certainty, Marketing, Persistence, Support. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.