How can I build a practice quickly?
January 26th, 2008 by Alexander KohlThe first step - before thinking about advertising or even a website - is to get clarity on what problem you solve and for who.
The more clarity you have on that, the better you will be able to communicate in a way that attracts the right clients. The key is to find your special niche, where you become the expert in your town. That way, word of mouth will spread much more rapidly.
I know that it seems to go against common sense. Many natural health practitioners I have worked with wanted to offer many different things to get more clients. But that way any message that you get out, be it in advertising or on your website is diluted and does not grab anyone.
If you serve one specific target market with a solutions to a single problem (or some related problems), your message hits home with the people that have that problem.
Building a practice is an investment. There is no way around it. That investment can either be made in money or time. If you do not want to spend money, but have time, it is the best thing you can invest (and usually more effective than investing money) because it allows you to build personal relationships.
Special offers are an excellent way to invest your time. Rather than discounting, offer something like a free checkup (that relates to your specific target market). By given value beyond what people expect, you will start to build a trusting relationship. And with the right nurturing, your happy clients will become your best marketing tool: they just spread how great you are through word of mouth.
The Passionate Training takes you through each step.
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