Have you ever received a call from your hairdresser or your dentist, reminding you that it might be time to come back?

How did that make you feel? Did you feel special? I certainly do.

Two of the participants of the postnatal exercise class that my wife is running did not make it last week. So I said: Why don’t you give them a call and ask whether everything is alright and they are OK?

But my wife did not do it. She thought it might be too pushy.

That is such a pity, because things like that are the best opportunity to build relationships.

What is your experience? When you have a client who does not turn up for an appointment, do you ring them to find out what happened and if they want to re-schedule?

I am sure if you do, you know how much stronger these client relationships grow and how much they appreciate your concern. If you do not do it, why?

Please share your thoughts as a comment.

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This entry was posted on Tuesday, December 11th, 2007 at 10:42 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.