Develop Relationships with other Health Care Practitioners
February 1st, 2008 by Alexander KohlHow do I develop a relationship with health care practitioners who may not be familiar with the modality I practice? (avoiding their discrediting something they don’t understand)
Thanks Jocelyne.
I guess that really depends on what your modality is and how it complements what other health care practitioners do.
A relationship with you
What I am wondering is how they could discredit something that they are not familiar with. It probably means that they have heard negative things of the modality. So they might think that they are familiar with it, even though they do not know details.
Probably the best way around it is to build strong personal relationships: actively networking. It is probably best to focus your relationship building on other interests of yours.
Join a sports club, make music, go to events. Relate to people on a personal basis, so they get to know and trust you. Then will then extent to what you do.
And maybe it is not necessary to put a lot of emphasis on your modality, but rather on the problems you solve and the results clients can expect.
Supporting what others do
If there is a way that your modality fits int what other health care practitioners do (i.e. supports their process), you’ve got a great inroad for some mutual marketing activities.
I would avoid trying to convince people who use another modality that yours is better. But if they are a specialist in a niche different to yours, let them know about your niche and how you can help their clients in your area of expertise.
Tags: health care practitioners, Marketing, niche, relationship
