I do I encourage my clients to recognise that they play a part in their own healing, the responsibility for making a difference isn’t totally mine.

I do not really have a good answer for it, because I am not a health practitioner myself. But I know how important that is.

Here is what comes to mind:

If you are having bad experiences with people that do not want to take responsibility for their own healing, then you might need to build clarity on both your expectations, before your start treating them.

That is an excellent way to build trusting relationships and to weed out the clients that do not have the right fit for you.

You can even use that in your marketing and offer a free assessment for new clients. Assess their problem, but also whether they are willing to play a part in their own healing.

You might lose some clients that way, but gain a whole lot more by word-of-mouth from your satisfied clients.

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Advertising is really one of the last steps in the whole process of marketing. Before you even start thinking about advertising, it is essential to be clear on who your target market is, what they really want and where you can reach them best.

Then you can think about offers that entice them to try you out. That gives you the chance to start building a trusting relationship with them.

Once you know all these things, the best way to advertise is the most targeted to your target market. So if you are treating seniors, it would be far better appearing in a seniors magazine for your area, rather than the daily newspaper.

One example from earlier in this blog is the business cards the Physiotherapist handed to obstetricians, because her target market is new mothers.
Here are some more massage marketing advertising tips.

I’ve been getting a lot of great questions about massage marketing. Rather than just answering individuals, I thought to share the answers with you in this blog.

Here is an email I received recently and my answer:

Funny, as I was thinking about emailing you. I’m not sure I should have got the training as I now realise it is for people who are trying to expand an existing practice. I am new and just starting my practice so I can’t really use existing clients, as I don’t have any!!

I am a Bowen Technique practitioner and I tell everyone I meet how wonderful it is, how it helped me and other people etc. They are really interested, take leaflets etc. and then never make appointments. Those that have made appointments then cancel. I ask whether it is because they don’t know the technique and they tell me no, they are just too busy and will reschedule. (more…)

Just a quick post for those who are interested in using the Internet to reach new clients. Massage therapy marketing on the Internet can be highly profitable, but most websites never see any visitors apart from friends that you sent there yourself.

There are two general ways to go about creating websites that really work for you.

I introduced one of them in my post about Marketing Massage and Other Natural Health Modalities. You put up a website (instead of a flyer) and send people to it through business cards.

It is ideal if you use a network of affiliated businesses that serve your target market. That way you get a lot more out and you already come “recommended”. (more…)