Using market pull, rather than pushing a service
Thursday, October 25th, 2007Today I want to tell you a story about my wife.
Not because she is my wife, but because she is a Physiotherapist and has always resisted going into business for herself. She preferred being employed (even though here in Australia that works only on a commission basis).
But today’s story is about her decision to run a post natal exercise group.
We talked about all the different ways she could market herself: website, business cards, fliers, a media release, and more. I got really excited because I would have loved to produce all that for her. But she got completely overwhelmed and almost did not want to go ahead with the groups. (more…)



