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Archive for the ‘Certainty’ Category

Using market pull, rather than pushing a service

Thursday, October 25th, 2007

Today I want to tell you a story about my wife.

Not because she is my wife, but because she is a Physiotherapist and has always resisted going into business for herself. She preferred being employed (even though here in Australia that works only on a commission basis).

But today’s story is about her decision to run a post natal exercise group.

We talked about all the different ways she could market herself: website, business cards, fliers, a media release, and more. I got really excited because I would have loved to produce all that for her. But she got completely overwhelmed and almost did not want to go ahead with the groups. (more…)

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Being a Natural Health Practitioner

Thursday, August 23rd, 2007

Are you a natural health practitioners that has spent weeks over many years to receive the best training possible? Are your patients thrilled with your treatment? Do you feel wonderful when you help someone? Yet, your practice is not where you want it to be. You just do not have enough patients to cover your living expenses.Do not worry, there are two pieces of good news:

  1. You are not alone.
  2. You can change it.

(more…)

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