Advertising Your Massage Therapy Business
April 28th, 2008 by Alexander KohlI recently had the opportunity to review the work of Amy Roberts. She is a successful massage therapist and business coach to massage therapists around the world. I had known about her for a few years but only recently realised that we only live two hours apart.
We have not met yet, but are planning to do that soon.
Amy has generously agreed to let me review her entire suit of books and workbooks. The sheer volume felt a bit overwhelming in the beginning, but once I delved into them and worked my way through, I got really excited. Amy has put together a complete collection of everything you need to know to advertise your massage therapy business.
Marketing Preparation
Rather than just jumping into the advertising, Amy spends time discussing the foundation of a successful massage therapy business. Developing your vision and keeping a positive mindset are just a small part of what Amy offers. She also provides great insight into developing a clearly defined target market.
Advertising Samples
Amy’s ebooks give detailed examples of headlines, direct mail letters and whole ads. She explains why and how to use the different elements to attract clients. You are even free to copy the examples and use them in your own ads.
Do-It-Yourself Work Sheets
There is a multitude of questions and worksheets that help through the steps of developing your own advertising. One of the best is the “Business Checkup”. It helps to get a really clear picture of how you rank in your marketing approach and what to do to improve it.
The whole course is set out in such a way that you do not need any other professionals. I would still maintain the extra Dollars for a professional graphic designer are a worthwhile investment.
However, by working through Amy’s course, you have a precise proposal that cuts the necessity of professional input to a fraction.
To get more detailed information about what her course entails, see www.massagetherapymarketingsuccess.com
Feedback
If you have worked with Amy’s ebooks (or any other massage marketing coach or books) leave a comment so we can all benefit from it.
Tags: amy roberts, business checkup, business coach, business marketing, massage therapy business
April 28th, 2008 at 8:47 pm
Do you know the book “Marketing for Complementary Therapists 101 tried and tested ways to attract clients” by Steven A. Harold? If you do, what is your opinion about the book?
April 28th, 2008 at 8:50 pm
Hi Alla,
I have not read Steven’s book, but his emails are always full of good content, so I am sure the book will be, too.
Please let us know about your decision and how you go with it.
Alexander
April 29th, 2008 at 1:33 am
Hi Alla,
You can check out Steve’s site (if you haven’t already) at http://www.marketingtherapists.com
He’s got a free ezine, as Alexander mentioned, and a few free articles you can read as well, so you can get a taste of his writing. I haven’t read his book yet, but the content I have seen looks pretty solid to me.
April 29th, 2008 at 3:49 am
Hi Alexander,
I am a bio-resonance practitioner. You are welcome to visit my website. I have read the book. Most of the advice there is a common sense. I did almost all those things recommended in the book before I actually read the book. However the recommendations did not work for me very well.
April 30th, 2008 at 7:29 am
Hi Alla,
what do you think was missing that the recommendations did not work so well? Are the strategies not attracting interest? Or do people call and then not come to the appointments? Or do they come once, but don’t come back? Or don’t they tell their friends about you?
Often something might work for one person and not for another, even though on the surface it looks like they are doing the same thing. I found that it is often just tiny internal shift that makes the change.
But even though the shift is small, it might take a while to find out what it actually is.
Thanks Dan for the link.