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Archive for November, 2007

Writing professional letters

Monday, November 26th, 2007

My wife spent all Friday evening and Saturday morning trying to write a letter to introduce her services (she is a Physio) to a government health organisation. After all these hours, she only had two paragraphs and was not happy with it at all.

From that I realised that writing letters is not that easy for some people. So here is how I do it. (more…)

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Market when you have clients

Thursday, November 15th, 2007

There is no better time to market yourself than when you have clients.

I received an email the other day from someone asking me whether he could purchase the Passionate Training and not start it until later. The reason was that he was busy with some clients.

Most businesses go through phases of ebb and flow. While in the flow with lots of clients, nothing is done to retain them or get new clients. Why would you, all is great.

But then the flood stops and suddenly it becomes really important to get new clients. (more…)

Marketing needs to be simple

Thursday, November 8th, 2007

After much consideration, I have finally decided to close down the Passionate Forum. It was part of the training where participants could ask questions and I would answer them.

But very few used it.

I still had to go in there every day and check whether any questions were being asked.

Now I closed it, and I feel relieved that I do not have this obligation. You can contact me either on this blog or via email and I will still help. (more…)