Passionate Management Passionate Management

Archive for October, 2007

Using market pull, rather than pushing a service

Thursday, October 25th, 2007

Today I want to tell you a story about my wife.

Not because she is my wife, but because she is a Physiotherapist and has always resisted going into business for herself. She preferred being employed (even though here in Australia that works only on a commission basis).

But today’s story is about her decision to run a post natal exercise group.

We talked about all the different ways she could market herself: website, business cards, fliers, a media release, and more. I got really excited because I would have loved to produce all that for her. But she got completely overwhelmed and almost did not want to go ahead with the groups. (more…)

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Passionate Thoughts on Successful Natural Health Practitioners

Thursday, October 11th, 2007

My focus has been away from helping natural health practitioners to be more successful. Here is what I focussed on:

The birth of our second daughter Amelie. The main impact was that I am spending a lot more time with our two-year-old Marlalena. That is a great joy.

The start of a new website aimed at Home Based Business Entrepreneurs. This has been an extension from my work with Natural Health Practitioners.

And working with a copywriter to fine-tune the copy on this website, so that I can communicate even better with you what the benefits of the Passionate Training are.

In that time I have learned a few more things about the Internet. In the process our community of participants in the Passionate Training has grown. I am still trying some things out to make sure I can serve you best.

But my aim is to post some useful information once every two weeks. For those who have downloaded the report “The 7 Biggest Business Mistakes Natural Health Practitioners Make“, you will receive these thoughts via email. Or you can just check this Blog.

Alexander