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Archive for September, 2007

Marketing - a numbers game

Friday, September 21st, 2007

When clients call, life is great.

You feel like you are the best in your field and are fulfilling an important role in the community.

Then a few days go by with no one calling. After a week you really feel down.

Questions start racing through your mind: “Why is no one calling? Maybe they did not enjoy it after all? But they should know how good it is for them! Maybe I am just not made for this?” Uncertainty sets in and it gets harder to do anything to move forward.

Support from someone else who can keep your motivation up and lead you back to clarity is one way out of it.

Another possibility is to shift your focus from outcomes that are difficult to influence to what you have 100% control over: the number of people you are telling about your services. (more…)

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Marketing for Natural Health Practitioners

Sunday, September 9th, 2007

Communication

Can you remember a time when you talked to someone and they just did not get the point you wanted to make? Can you feel the frustration of not getting your idea across?

What was your reaction? Did you draw back and stop the conversation? Did you feel like a failure? Did your point seem wrong? Did you start explaining it from a different angle?

Or ……. Did you start asking more questions and listening to the other person? Did you make an effort to get their point? Did that change something in the conversation? Did the other person start asking questions, too? Maybe you noticed that your points were actually not that opposite at all, just using different words? (more…)